Temu, after having kicked off its Southeast Asian push in the Philippines, has officially opened its doors in Malaysia.
Please take note it is not the same as the Malay word temu, which translates to meeting, as the website shares that Temu is a play on ‘Team up, price down’ and represents the hope of offering affordably-priced quality products to all.
It’s notable that, unlike the quiet push into the Philippines, the move into Malaysia for Pinduoduo-owned Temu rolls out with a major launch campaign that offers free returns within 90-days for all customers. There is even a free return if price adjustments for products are reduced within 30-days of purchase.
Other launch offers include a Grand Opening discount campaign that offers up to 90% discount on selected products; Opening Sale for partner merchants; and free shipping on all orders until September 14 2023.
It goes without saying that customers are encouraged to read the terms and conditions that are posted on the eCommerce platform.
This Malaysian push for Temu, coming in two weeks after the Philippines launch, is something industry insiders have come to expect due to its larger gross merchandise value (GMV) rating in Southeast Asia and coming in second place for its gross domestic product (GDP) per capita in the region.
Like the Philippines page, Temu is only available in English for Malaysia. Similar to its long-standing competitors, Temu offers an extensive range of categories for consumers to choose from, such as home and living; electronics; fashion; sports; food and healthcare; home essentials; and leisure goods.
To show it is versatile from the get-go for its Malaysian launch, Temu accepts payments from not only credit and debit cards, but also FPX, online banking, Touch’n Go e-wallet, and even the payment platforms from both Google and Apple.
For those keen on exploring Temu, just head over to the main eCommerce portal or download the app from Google Play or Apple Store.
With Temu now officially launched in Malaysia, it reaffirms the Southeast Asia ambition for Pinduoduo. It will only be a matter of time before it launches into the next country for this region.