While Malaysia had made its mark as a regional powerhouse for games development and extensive pool of game developers (gamedevs), there is still room to grow. Keenly aware of this notion, the Malaysia Digital Economy Corporation (MDEC) is putting together a showcase pavilion at the upcoming Tokyo Game Show 2023 (TGS2023).
A major part of this physical presence — a long-standing effort for MDEC in most, if not all, missions to TGS2023 — is how it will feature 16 Malaysian digital content studios.
This includes a mix of veteran gamedevs that worked in AAA and mobile segments; animation and visual effects (VFX) studios with decades of industry experiences; and content creation experts.
While incomparable to the gaming giants of East Asia, namely South Korea and China — each with their own massive pavilions, MDEC pulled off all the stops with its agency partner — the Malaysia External Trade Development Corporation (MATRADE) — to make its mark at the floor-space it is at within TGS 2023.
Anticipated activities include a pavilion officiating ceremony with MDEC CEO, Mahadhir Aziz and Tokyo-based officials from MATRADE; a press tour with local and invited Malaysian reporters; and multiple business and industry-focused meetings. The latter will mostly consist of:
- Business matching opportunities for Malaysian gamedevs and VFX houses that are at the pavilion
- Networking sessions between MDEC and various parties who are keen to engage Malaysia’s extensive gamedev talent pool
- Introductions for global entities who are keen to explore investment opportunities in Malaysia for this growth sector
The 16 Malaysian digital content and production companies participating at TGS2023 are all keen to make their respective marks.
Interestingly, among them are newcomers who plan to explore all available opportunities, meet long-time clients for the first time, and establish themselves as the go-to service provider for games development; asset and VFX production; and supply chain integration on all levels — global, regional, and local.